ECO practice



  • Project type – TV Commercial
  • Production Design – Luisa Pacheco
  • Director – Keith Bearden
  • Production – Made in Lisbon
  • Client – Intermarché France

About the Decor

According to the client briefing for this advertising film, the idea was to recreate a high-tech laboratory for secret research. Here, analysis of a shopping trolley full of Intermarché brand products, verify that the products are of quality.

The products inside the shopping trolley are analysed in the laboratory through a digital system and the resulting images of this analysis are reproduced on cutting edge technology translucent flat screens.

For this project, and according to art direction guidelines, we created a circular space that simulates a high security building cell, which is perceptible via the entry system, with an automatic door of digital access. The thick walls with small windows allow people to visualise the constant passage of lab technicians to other areas, creating a dynamic atmosphere of research centre.

The resulting space thereby offers the confidence in the advertised products and supports the respective quality.